Energy & Utilities

Global energy companies trust mTab to uncover insights into customer experience and loyalty... driving growth.

The energy industry is undergoing an unprecedented transition toward achieving net-zero carbon, while utilities are tasked with not only supporting this shift but also providing a world-class customer experience. As customer expectations evolve, it becomes crucial for utilities to continuously track satisfaction and understand the diverse needs of their customers. mTab Halo empowers energy and utility companies by delivering insights into trends, behaviors, and preferences at a granular level. This enables informed decision-making, driving innovation, and ensuring that companies remain competitive in a rapidly changing landscape. Whether it's adapting to new regulatory demands, optimizing service delivery, or enhancing customer engagement, mTab Halo equips utilities with the tools to stay ahead and thrive in the energy transition.

Use Cases

Solve business-critical use cases with mTab Halo.

Brand Tracking
Measure and track the brand KPIs that matter most, from brand awareness and perceptions to product familiarity and NPS.
Buyer Behavior
Unlock insights into why consumers make their purchases, and track shifting trends while understanding cross-shopping and reasons for rejection.
Loyalty, Conquest, and Repurchase Intent
Track trends of where business is coming and going at the brand and model level, measure repurchase intention as a predictor to loyalty.
Customer Segmentation
Consumers wants and needs evolve with new product introductions and lifestyle changes; understand consumers by market, product segment, and brand.

Select Customers

Leading energy brands choose mTab Halo to supercharge insights.

mTab Halo: The #1 Insight Management System (IMS)

mTab Halo connects and visualizes your marketing, sales, and survey data, providing a complete view of customer engagement, enabling you to optimize energy programs and marketing strategies.

One Platform to Supercharge Insights
AI-powered tools for easy, self-serve survey data analysis through tables, stories, and reports to elevate decision-making.
Accelerate Analysis for Faster, Data-Driven Decisions
Empower insights and business teams to make informed, data-driven decisions that give you a competitive edge.
Boost Productivity and Collaboration
Keep teams aligned with instant access to fully governed AI-powered analytics and insights, ensuring they stay ahead of market trends.
Harmonize Survey Data with Ease
Turn complex survey data into actionable insights for better brand tracking, loyalty, and product innovation.

Customer Success Stories

Enterprises across industries and around the globe trust mTab to manage their insights.

750+ users
Over 750 Ford employees access mTab insights to drive customer, market, and product decisions worldwide.
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10x faster
Foremost Insurance accelerates the conversion of survey data into actionable insights ten times faster with mTab.
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Top 5 streamer
Leading Entertainment Co relies on mTab for viewer insights to develop shows that build audience loyalty as Top 5 streamer.
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350+ datasets
Jaguar Land Rover unifies hundreds of siloed internal and external survey datasets for enhanced decision-making with mTab.
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Make smarter decisions faster with the world's #1 Insight Management System.