Our Story

At mTab, we transform complex data into clear, confident decisions. As the pioneer in AI-powered Decision Intelligence, mTab empowers insights, marketing, product and business teams at the world’s most influential brands to move beyond data and into strategic action. Our AI instantly converts disparate data — from surveys and reports to dashboards and documents — into compelling, board-ready narratives that outline exactly what steps to take next.

Founded over three decades ago in a California garage, mTab began with a vision to simplify data analytics. Today, we're the trusted decision intelligence partner for over 1,500 global brands across automotive, entertainment, consumer goods, energy, and other sectors. Our flagship solutions, including mTab Halo and mTab AI, bridge the gap between overwhelming data and actionable strategy, dramatically accelerating the path from insight to impact.

Unlike traditional BI tools and dashboards that merely visualize past trends, mTab's AI-driven platform delivers predictive, story-driven guidance, enabling teams to launch smarter campaigns, secure revenue, and confidently make growth decisions. Seamlessly integrating with existing data sources, mTab is built to simplify, streamline, and supercharge your decision-making process.

With mTab, you don't just see data; you see exactly what to do about it. Our commitment is simple: deliver decision intelligence that turns data overload into actionable insights, narratives into strategies, and analytics into clear, confident moves forward.