Our Story

mTab is the Decision Intelligence company trusted by over 1,500 brands worldwide, including leaders in automotive, media and entertainment, consumer goods, energy, and financial services. We transform enterprise data — dashboards, CRMs, surveys, and data warehouses — into actionable recommendations, smarter actions, and happier customers.

Our platforms, mTab AI and mTab Halo, bridge the gap between data overload and strategic clarity. Instead of static dashboards, we deliver insights that seamlessly integrate into workflows, empowering your teams to launch campaigns faster, rescue market share sooner, and confidently make high-stakes product decisions.

Founded over three decades ago in a California garage, mTab began with a simple conviction: data should empower, not overwhelm. Today, our vertical-trained AI predicts what's next, recommends smarter responses, and triggers meaningful tasks across your technology stack.

Our mission remains simple yet powerful: deliver Decision Intelligence that turns scattered data into boardroom clarity, actionable narratives, and measurable growth. With mTab, you don't just see data — you know exactly what to do with it.