Entertainment and Streaming

Leading brands rely on mTab to deliver compelling content, reduce churn, and accelerate audience growth.

With consumers facing more choices for entertainment on an ever-expanding list of streaming services, media & entertainment companies must gain a thorough understanding of their consumers' behavior and perceptions to drive better creative and business decisions. Leading entertainment companies rely on mTab Halo to enhance brand and usage tracking, develop and acquire captivating content, reduce churn, and accelerate growth. When teams need insights beyond high-level dashboards, they turn to mTab Halo to elevate their decision-making.