Foremost Insurance Group

Foremost Insurance, a subsidiary of Farmers Insurance Group, has been a leader in providing specialty insurance products for over two decades. Their portfolio includes niche markets such as motorcycles, boats, and other recreational vehicles. Over the years, Foremost Insurance accumulated a vast amount of research data from a variety of specialty policies. This data, collected through surveys from multiple panel providers and stored in various complex formats, was crucial for understanding customer needs, improving product offerings and overcoming:

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- Data Silos: The survey datasets were not unified, existing in disparate formats and sources, which made it difficult to analyze the data holistically.

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- Access Bottleneck: Only SAS experts within the company could access and interpret the research data. This created a significant bottleneck, as decision-makers across the organization had to rely on these experts for insights, delaying strategic decision-making processes.

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- Complex Formats: The complexity and variety of data formats further complicated the accessibility and usability of the research data.

Foremost Insurance implemented mTab Halo, an advanced Insight Management System (IMS) designed to unify and streamline access to complex survey datasets. The mTab platform offered several key features that addressed Foremost's challenges:

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- Data Integration: mTab allowed Foremost to harmonize survey datasets from various panel providers into a unified, accessible format. This integration was seamless, regardless of the data formats.

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- Immediate Access: The platform democratized access by providing intuitive tools for analysis and visualization. This eliminated the dependency on SAS experts, enabling five times faster access for decision-makers.

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- AI-powered Analytics: mTab offered robust analytical tools that could perform cross-tabulations, trend analyses, and statistical tests with ease. These tools derive actionable insights quickly and efficiently.

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