Automotive

Global brands trust mTab to gain insights into buying preferences, brand health, and driver loyalty... accelerating sales.

mTab is the gold standard for analyzing market research data in the automotive industry. Tens of thousands of product planners, strategic planners, consumer insights and market research analysts from every major manufacturer use mTab Halo to understand the buying behavior, loyalty, awareness, intentions and attitudes of customers and prospects every business day. When teams need insights beyond high-level dashboards, they turn to mTab Halo to elevate their decision-making.

Use Cases

Solve business-critical use cases with mTab Halo.

Brand Tracking

Measure and track the brand KPIs that matter most, from brand awareness and perceptions to product familiarity and NPS.

Buyer Behavior

Unlock insights into why consumers make their purchases, and track shifting trends while understanding cross-shopping and reasons for rejection.

Loyalty, Conquest, and Repurchase Intent

Track trends of where business is coming and going at the brand and model level, measure repurchase intention as a predictor to loyalty.

Customer Segmentation

Consumers wants and needs evolve with new product introductions and lifestyle changes; understand consumers by market, product segment, and brand.

Select Customers

Leading automotive manufacturers choose mTab Halo to supercharge insights.

mTab Halo: The #1 Insight Management System (IMS)

mTab Halo is a comprehensive suite of AI-powered applications designed to leverage survey data for viewer-centric decision-making, helping you understand the "why" behind viewer behavior and manage survey data and insights enterprise-wide.

One Platform to Supercharge Insights

AI-powered tools for easy, self-serve survey data analysis through tables, stories, and reports to elevate decision-making.

Deliver Answers in Minutes, Not Weeks

On-demand analysis for customer segmentation across demographics, models, competitors, time-series, etc.

Distribute Insights Enterprise-Wide

mTab ensures insights are shared organization-wide via a secure, governed hub, overcoming legacy silos to enhance collaboration.

Harmonize Survey Data with Ease

Transform complex survey datasets into powerful assets to enhance brand and product tracking, drive loyalty, and develop innovative products.

Customer Success Stories

Enterprises across industries and around the globe trust mTab to manage their insights.

750+ users

Over 750 Ford employees access mTab insights to drive customer, market, and product decisions worldwide.

350+ datasets

Jaguar Land Rover unifies hundreds of siloed internal and external survey datasets for enhanced decision-making with mTab.

10x faster

Foremost Insurance accelerates the conversion of survey data into actionable insights ten times faster with mTab.

Top 5 streamer

Leading Entertainment Co relies on mTab for viewer insights to develop shows that build audience loyalty as Top 5 streamer.