Entertainment and Streaming

Leading brands rely on mTab to deliver compelling content, reduce churn, and accelerate audience growth.

With consumers facing an ever-growing list of entertainment options across numerous streaming services, media and entertainment companies must deeply understand consumer behavior and perceptions to make informed creative and business decisions. By unifying insights from diverse data sources such as viewer surveys, Nielsen ratings, and other research sources, mTab Halo enables leading entertainment companies to enhance brand and usage tracking, identify key audience segments, develop and acquire compelling content, reduce subscriber churn, and drive sustainable growth. By providing AI-powered insights that go beyond high-level dashboards, mTab Halo equips teams with the granular data they need to make strategic decisions, helping them stay ahead of industry trends and optimize both viewer engagement and business performance. Additionally, mTab Halo's customizable dashboards and reporting tools allow teams to easily share insights across departments, fostering cross-functional collaboration and ensuring a unified approach to strategic initiatives. With its intuitive platform, mTab Halo enables teams to quickly surface actionable insights without needing technical expertise, streamlining workflows and accelerating time-to-market for critical business initiatives.