Consumer Goods

Leading brands trust mTab to uncover insights into buyer preferences, brand health, and customer loyalty... driving growth.

The consumer goods industry is constantly evolving, driven by shifting consumer preferences and emerging market trends. Companies must stay ahead by accessing timely insights, but the challenge lies in integrating diverse data sources —from retail sales and customer feedback to market research and social media— while deriving actionable insights with limited resources. mTab Halo empowers businesses with a comprehensive platform to analyze trends, behaviors, and preferences at a granular level, enabling informed decision-making, effective innovation, and swift responses to market changes. By unifying data and delivering deep insights, mTab Halo helps companies maintain a competitive edge and sustain growth in a dynamic marketplace. Additionally, mTab Halo's customizable dashboards and reporting tools allow teams to easily share insights across departments, fostering cross-functional collaboration and ensuring a unified approach to strategic initiatives.

Use Cases

Solve business-critical use cases with mTab Halo.

Brand Tracking

Measure and track the brand KPIs that matter most, from brand awareness and perceptions to product familiarity and NPS.

Buyer Behavior

Unlock insights into why consumers make their purchases, and track shifting trends while understanding cross-shopping and reasons for rejection.

Customer Segmentation

Consumers wants and needs evolve with new product introductions and lifestyle changes; understand consumers by market, product segment, and brand.

Loyalty and Repurchase Intent

Track trends of where business is coming and going at the brand and product level, measure repurchase intention as a predictor to loyalty.

Select Customers

Leading consumer goods brands choose mTab Halo to supercharge survey data insights.

mTab Halo: The #1 Insight Management System (IMS)

mTab Halo connects and harmonizes research from multiple channels, providing a comprehensive view that enables you to track product performance, consumer loyalty, and emerging trends across markets.

One Platform to Supercharge Insights

AI-powered tools for easy, self-serve survey data analysis through tables, stories, and reports to elevate decision-making.

Accelerate Analysis for Faster, Data-Driven Decisions

Empower insights and business teams to make informed, data-driven decisions that give you a competitive edge.

Boost Productivity and Collaboration

Keep teams aligned with instant access to fully governed AI-powered analytics and insights, ensuring they stay ahead of market trends.

Harmonize Survey Data with Ease

Turn complex survey data into actionable insights for better brand tracking, loyalty, and product innovation.

Customer Success Stories

Enterprises across industries and around the globe trust mTab to manage their insights.

750+ users

Over 750 Ford employees access mTab insights to drive customer, market, and product decisions worldwide.

Top 5 streamer

Leading Entertainment Co relies on mTab for viewer insights to develop shows that build audience loyalty as Top 5 streamer.

350+ datasets

Jaguar Land Rover unifies hundreds of siloed internal and external survey datasets for enhanced decision-making with mTab.

10x faster

Foremost Insurance accelerates the conversion of survey data into actionable insights ten times faster with mTab.