Automotive

Global brands trust mTab to gain insights into buying preferences, brand health, and driver loyalty... accelerating sales.

mTab is the gold standard for analyzing market research data in the automotive industry, empowering product planners, strategic decision-makers, and market research teams across major OEMs to dive deep into customer insights. By unifying diverse data sources —from sales and buyer feedback to market research and social media— mTab Halo enables automotive professionals to track and analyze essential data points such as buying behavior, customer loyalty, brand awareness, purchase intentions, and evolving customer attitudes. This unified view provides a rich understanding of both current and prospective buyers, driving more informed decision-making and enabling automotive leaders to anticipate market trends and respond effectively to shifting consumer preferences. mTab Halo further equips OEMs with the tools needed to identify patterns in electric vehicle adoption, track the effectiveness of marketing campaigns, and segment audiences for personalized experiences. This ensures that critical decisions related to product development, market positioning, and customer engagement are grounded in accurate, timely, and actionable insights.