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A world of insights, all in one place.

What is the impact of social media on market research?

Reviewing the opportunities and challenges social media is presenting to market research and the understanding of consumers.

What is the impact of market research?

As the complexity of markets and the sophistication of consumers increases, insights are now a competitive advantage.

What is a sampling error?

A sampling error is an error that occurs when a sample population is used to make inferences about the entire population.

What is statistical significance?

Statistical significance is the observed difference between groups or variables that is unlikely to have occurred by chance.

What is correspondence analysis?

Correspondence analysis explores the relationship between two categorical variables in a contingency table.

What is a bar chart?

A bar chart is a graphical representation that shows the relative sizes or frequencies of different categories or values.

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