Kantar

As a leading provider of global research Kantar needed a solution to securely distribute its data and insights reports to clients. The company also required their data reports to be efficiently accessed by a spectrum of teams within each client organization for market, consumer, product and competitor analysis. This insight is crucial in helping Kantar’s clients devise strategies, develop experiences, deliver innovation and drive loyalty to their products and brands.

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Kantar needed a solution that would allow for efficient distribution and access of its extensive data report library through a single-source secure data environment with comprehensive control and governance. The company also required these data reports to be accessible across a spectrum of departments and data expertise levels for varying types of analysis and understanding.

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The answer came from a solution that allows for secure presentation of Kantar’s proprietary reports providing controlled, permission-based access in a single-source data environment. This allows for data access across client teams for analysis and visualization in order to fully understand the behaviors and attitudes of their customers, as well as the shifts and trends of their markets.

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For this solution, Kantar relies on mTab, which delivers a tailored technology platform that democratizes a library of data reports that are regularly updated and delivers secure, governed access, resulting in unprecedented customer understanding through intuitive tools and data visualizations that are customized to the unique needs of each team.

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