Bain & Company

Enhanced Analysis Efficiency

Problem

Integrating market research data sources to understand evolving viewer trends.

Bain manages surveys for their clients and provides reports that compare the results to a series of benchmarks. These reports are custom in nature but were taking the Bain team three more days to assemble after the survey’s completion, which was too slow for most clients. The challenge was to assemble an end-to-end system that would allow Bain to import survey data collected in Qualtrics, to quickly and easily apply it to report templates which would make the necessary benchmark comparisons and allow the team to add custom elements that could be shared via PowerPoint or as an interactive report. This all had to occur within minutes rather than days.

Solution

mTab Halo analyzes and visualizes thousands of surveys, ensuring storylines are driven by audience needs.

Bain needed a solution that would quickly deliver client survey results against the benchmark reports. They turned to mTab to design and deliver a solution that integrated mTab’s Automated Conversion Tool with the Qualtrics API, allowing users to efficiently select a study to import into the mTab platform from their Qualtrics account, providing rapid, simple analysis.

The mTab team assembled the required templates to provide reports in both PowerPoint and interactive reports. These templates delivered enhanced automation and flexible customization.

For this solution, Bainturned to mTab, which delivered a tailored technology platform that democratizes their data and delivers unprecedented customer understanding through intuitive tools and data visualization that is customized to the unique needs of each team. This project was global in nature with Bain and mTab teams across India, the United Kingdom, South Korea, mainland Europe and the United States.

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