Why are face-to-face engagements important?

As industries continue to emerge from the era of pandemic isolation, an increasing number of businesses and events are returning to face-to-face meetings, conferences, and events. mTab's Crispin Beale sat down with John Bizzell, Events & Awards Manager for The Market Research Society to discuss the increasing return and growing importance of in-person events and interactions to both industries and individuals.

John discussed the critical element of in-person engagements, saying, "Platforms that showcase new thinking and new talent are vital for our sector’s development. Whether it’s through contributing as a speaker or just lifting a trophy on stage in front of hundreds of your peers, events, and awards are key for inspiration and recognition.

"Maybe a competitor’s triumph will challenge you to up your game; maybe you’ll spot the person who is going to lead your business to the next level; maybe you’ll have that magic moment of synergy with someone whilst sharing a drink at the bar that will germinate your next big idea - which is exactly what happened with me and Michael when we dreamed up MRSPride, by the way."

Crispin and John go on to discuss the essential elements of face-to-face engagements and the benefits they deliver, the balance between in-person and online interactions, the need to elevate and celebrate the market research industry, and more.

You can read the entire sit-down discussion here:

The importance of face-to-face engagements

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