The most popular ways of surveying customers online and how mTab fits in (Survey Monkey, QuestionPro, etc)

Online surveying has made gathering customer survey information easier and more effective than ever; it allows your surveys to reach more people and makes them extremely easy to fill out. Once the surveys are completed, you are already a step ahead in performing analysis because the information is already online. Below, we'll explore some of the most popular ways of surveying customers online.

Survey Monkey

Survey Monkey is perhaps the most well-known online survey site. It's popular in the educational and nonprofit sectors as well as for businesses. It has a free version, with limited surveys and responses; the free version can be a great way to get a feel for the site. The paid version offers a number of plans based on your needs and budget.

Survey Monkey has capabilities that go beyond simple online surveys. Some of their more specialized tools include telephone surveying and Facebook surveying. If you plan to use more than one type of surveying, Survey Monkey can be an especially effective tool.

Question Pro

Another one of the most popular ways of surveying customers online is Question Pro. In addition to online surveys, it also offers mobile and tablet surveys. One benefit to Question Pro is that they offer the option to use or draw from pre-written surveys, which can be helpful for companies who are just starting out.

Choosing a Survey Collection Tool

There are a number of sites that host online surveys. Any site you choose should have the essential basic capabilities, like a mobile option and the option to include qualitative questions. Beyond that, the decision is mainly up to which interface you find more attractive, and which site is easier for you to use.

How mTab Fits In

The most popular ways of surveying customers online allow users to view graphic representations of the results of a single survey. This is very useful for getting basic information about results. However, the analysis capabilities of these programs are relatively limited. That's where mTab comes in. Our software has advanced capabilities, including:

  • Combining the results of different surveys
  • Isolating certain metrics
  • Comparing all types of metrics, both qualitative and quantitative
  • Intuitive interface to make use more accessible
  • Looking at results over time, including long periods of time

At mTab, we are dedicated to helping our clients identify the best surveying techniques for their business, and to use the results as effectively as possible. To learn more, please contact one of our representatives bcalling 1.800.693.3111.

John Sevec

SVP, Client Strategy

John provides strategic advisory and insight guidance to premier clients across mTab’s portfolio. His expertise spans customer strategy, market insight and business intelligence.

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