The Key to Streaming Show Loyalty is Audience Insights

Recently, JD Power released its Technology, Media, and Telecom Intelligence Report, which surveyed nearly 24,000 television consumers, revealing that US viewers are increasingly more loyal to streaming brands than traditional cable providers. This loyalty advantage is largely driven by streaming brands increasingly embracing audience insights to understand the behaviors, preferences, and trends among viewers.

To dive into the topic further, the Insight250 Spotlight Series, which regularly interviews market research leaders and experts, discussed the elevating role of audience insights, including how they are extracted and used by streaming brands to design intriguing storylines and develop engaging characters for hit shows.

The Insight250 Spotlight host, Crispin Beale, sat down with Paramount's Senior Vice President of Streaming Insights, Christian Kurz to review how this viewer intelligence advises and guides the show direction, storyline design, and character development for hit shows like Yellowstone, Star Trek: Strange New Worlds, 1923, and Tulsa King, among many others.

Cristian also sits down with Mark Lummas, mTab's Global Vice President of Customer Success, to discuss how these insights are extracted across various audience segments to help streaming companies align their shows with audience preferences to build viewer loyalty.

You can watch the entire Insight250 Spotlight episode here. If the video doesn't load, you can view it on the Insight250 Spotlight YouTube Channel.